\n\tS\u00e3o Paulo, June 2019 <\/strong>\u2013 A 16th Reatech \u2013 International Fair of Technologies for Rehabilitation, Inclusion and Accessibility,<\/a>the largest Latin American fair in the accessibility market opened to the public this Thursday (13) at the S\u00e3o Paulo Expo. The new products aimed at improving the quality of life for people with disabilities or reduced mobility are being presented by the 300 exhibitors operating in various segments such as employment agencies, financial institutions, wheelchair and hearing aid manufacturers, pharmaceutical industries, trained animal services, adapted vehicles, alternative therapies, and tourism and leisure. The event runs until Sunday and is expected to welcome 52,000 visitors.\n<\/p>\n \n\tAt the opening ceremony, Rimantas Sipas, commercial director of Cipa Fiera Milano, organizer and promoter of the trade show, highlighted the importance of the event. \u201cWe feel absolutely motivated to deliver, with each new edition, a trade show full of products, services, and side attractions. It is truly a privilege for us at Cipa Fiera Milano.\u201d Sipas highlighted the holding of the Reackathon, a marathon focused on accessibility solutions. \u201cThe Reackathon is one of the new features of this edition, which will stimulate the development of innovative technological solutions for the sector. It is a major bet and shows that Reatech remains in tune with the times,\u201d the executive stated.\n<\/p>\n \n\tRobert Tripoli, International Development Director of Fiera Milano, who came from Italy exclusively for the fair, was impressed by the segment in Brazil. \u201cThanks to technological evolution and a growing concern for social responsibility, the sector has been recording growth in Brazil. To give you an idea, today about 3,600 companies are operating, including manufacturers, importers, and distributors,\u201d he noted.\n<\/p>\n \n\tRepresenting the National Secretariat for the Rights of Persons with Disabilities of the Ministry of Women, Family and Human Rights (MMFDH), Priscilla Roberta Gaspar de Oliveira, Paulo Roberto Amaral Vieira, director of the Department of Thematic Policies for the Rights of Persons with Disabilities, spoke about the importance of the partnership between the public sector and initiatives like Reatech. \u201cIt is essential for the private sector to invest in an event that promotes accessibility and the empowerment of persons with disabilities.\u201d.\n<\/p>\n \n\tEduardo Carneiro, executive secretary of the State Secretariat for the Rights of Persons with Disabilities of S\u00e3o Paulo, representing Secretary C\u00e9lia Le\u00e3o, said that it is necessary to encourage the holding of more events like Reatech. \u201cI like to call the sector the rehabilitation industry, because it puts the citizen back where they should always be, interacting with society.\u201d.\n<\/p>\n \n\tS\u00e3o Paulo's Municipal Secretary for the Person with Disabilities, Cid Torquato, who represented Mayor Bruno Covas, recalled that the city hall of S\u00e3o Paulo has a booth at the fair where it will promote discussions on public policies for people with disabilities.\n<\/p>\n \n\tTest with adapted cars <\/strong>\n<\/p>\n \n\tEven experienced people have been surprised by the adapted cars on display at Reatech 2019, which runs until Sunday (16) at the S\u00e3o Paulo Expo. Toyota, Renault, and General Motors have made some of their models available for test drives during the fair.\n<\/p>\n \n\tFor Lu\u00eds Carlos Pereira Santos, 41, a clothing salesman, riding in an adapted vehicle was a gratifying experience. \u201cToo good. Accessibility is total. I felt very comfortable and safe,\u201d he guarantees.\n<\/p>\n \n\tA former owner of a modified Monza Classic as well, the wheelchair user refuses to make a comparison between the two vehicles. \u201cThe hand accelerator, starting with just the push of a button, and the brake, also operated by a button, offer much more comfort for someone who, like me, has certain limitations.\u201d Santos also praised the adapted GM Spin, which offers the possibility of loading the wheelchair without disassembling it. \n<\/p>\n \n\tGati Clinic Introduces Animal-Assisted Therapy<\/strong>\n<\/p>\n \n\tWith a multidisciplinary team, Cl\u00ednica Gati de Equotherapy is showcasing animal-assisted Pet Therapy at Reatech 2019. Dubbed the \u201clittle farm\u201d at the fair, the booth brings together some of the animals used in care: rabbits, a cockatiel, a turtle, and dogs used to assist in the care of children with learning difficulties or who need rehabilitation.\n<\/p>\n \n\tAccording to Gati's coordinator, J\u00falia Ramos, the intention is to give visitors the opportunity to maintain contact with the animals. \u201cThey are part of the work. When we receive a new patient, an analysis is performed to determine which animal and what objectives for its use in therapy,\u201d she explains. \u201cIt is a differentiated care, valuing the individuality and the demand of each clinical case.\u201d.\n<\/p>\n \n\tJulia explains that Pet Therapy is a therapeutic method that uses a specific animal as a mediator in the therapeutic process. \u201cFor example, dog-assisted therapy, where the professional and the animal work directly on the patient's affectivity and relational and conflict situations.\u201d.\n<\/p>\n \n\tHandTalk, the app that translates Portuguese (and soon, English as well) into sign language<\/strong>\n<\/p>\n \n\tThanks to an app, a mother in Par\u00e1 learned to say \u201cI love you\u201d to her deaf daughter. \n<\/p>\n \n\tIn Alagoas, through the app, a doctor realized that what was happening to a 13-year-old girl was serious and referred her for tests. An intracranial hemorrhage was detected and, with proper treatment, the child, who is also hearing-impaired, left the hospital happy and without sequelae.\n<\/p>\n \n\tThese are just a few examples\u2014graceful and dramatic\u2014of the usefulness of the HandTalk app and what it can do to facilitate communication between those who know and those who do not know Brazilian Sign Language (Libras). Whoever was at Reatech \u2013 International Fair of Technologies for Rehabilitation, Inclusion, and Accessibility<\/a>This Thursday (13), to talk more about it, was Jo\u00e3o Vitor Bogas, marketing coordinator for the responsible company.\n<\/p>\n \n\t\u201cHearing impairment is invisible, since this community doesn\u2019t use canes or wheelchairs. And that\u2019s just the beginning of the problem: being visible in order to carve out a space for oneself,\u201d she said. \u201cThere are 360 million people with hearing impairments worldwide, and 9.7 million in Brazil. The majority\u201480%\u2014are illiterate or semi-literate, meaning they rely on sign language to communicate.\u201d.\n<\/p>\n \n\tWith HandTalk, available for free on smartphones, the user writes or dictates their message and Hugo, the app's 3D mascot and virtual interpreter, translates it into Libras \u2013 then you just show the phone screen to your interlocutor. It is also possible to learn Libras through the app's video lessons.\n<\/p>\n \n\tThe company has other solutions, such as software to make websites accessible\u2014with one click, Hugo appears and translates the selected text. The biggest news, however, is that next year its main app will arrive in the United States. With Google's support, it is being adapted into American Sign Language.\n<\/p>\n \n\tWith several activities and Paralympic athletes, Reatech aims to boost adapted sports<\/strong>\n<\/p>\n \n\tFor the 12th consecutive year, Reatech \u2013 International Fair of Technologies for Rehabilitation, Inclusion and Accessibility features the ADD Space \u2013 Sports Arena. At this location, concurrently with the fair, various sports activities aimed at people with disabilities will be held. In total, more than 32 hours of basketball, volleyball, handball, and even rugby and badminton are scheduled.\n<\/p>\n \n\tThe project is a partnership between Cipa Fiera Milano, organizer and promoter of the event, and the Sports Association for the Disabled (ADD). \u201cWe always invite the public to participate in the activities\u2014including playing with professional athletes. People can come at any time during the fair and they will find some activity underway,\u201d says Eliane Miada, President of ADD.\n<\/p>\n \n\tAccording to Eliane, the project's success can be measured by the number of people who seek it out and who, because of it, start practicing physical activities. \u201cThe most important thing is this: to attract new people, regardless of the restriction they face, to adaptive sports.\u201d.\n<\/p>\n \n\tOn Thursday (16), Pedro Vieira, a Paralympic wheelchair basketball athlete, was present. He has been attending Reatech since 2011 and today, at 25 years old, he has already won a South American championship with the Brazilian national team and participated in the 2016 Rio Paralympics, finishing in fifth place. \u201cEvents like this are very important. In addition to giving visibility to parathletes, it promotes the sport to people who are not familiar with it and attracts more people to practice it.\u201d.\n<\/p>\n \n\tIn the coming days, more athletes are expected to appear at Espa\u00e7o ADD \u2013 Arena Sports, such as swimmer Daniel Dias (24 Paralympic medals) and sprinter Alan Fonteles (gold in London 2012). On Sunday (16), a deaf volleyball friendly match will feature Xand\u00f3, from the Silver Generation of volleyball, as the coach of one of the teams.\n<\/p>\n \n\t \n<\/p>\n \n\tService:<\/strong>\n<\/p>\n \n\t16th Reatech 2019 \n\t \n<\/p>\n \n\tAbout Cipa Fiera Milano<\/strong>\n<\/p>\n \n\tCipa Fiera Milano, the Brazilian subsidiary of Fiera Milano\u2014one of the largest trade fair and congress players in the world, which each year attracts approximately 30,000 exhibitors and more than five million visitors\u2014became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano. In Brazil, it organizes nine trade fairs representing the most diverse segments of the economy, such as security, clean and sustainable energy, pipes and fittings, cables and wires, occupational health, surface treatment, window frames, rehabilitation technologies, inclusion, and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fesqua, Ebrats, Ecoenergy, and Reatech.\n<\/p>\n \n\t \n<\/p>\n
\n\tData<\/strong>June 13 to 16
\n\tSchedules<\/strong>:
\n\tDays 13 and 14, from 1 PM to 8 PM,
\n\tDays 15 and 16, from 10 AM to 7 PM
\n\tLocal<\/strong>S\u00e3o Paulo Expo Exhibition & Convention Center
\n\thttps:\/\/reatechbrasil.com.br.alluring-pink-stork.72-61-35-14.cpanel.site\/<\/a>\n<\/p>\n