The fair will take place between October 4 and 7 at the São Paulo Expo, and will discuss the inclusion of people with disabilities in the job market.
Inclusion and diversity can make a difference in the results of companies and brands. It is with this purpose that Reatech – International Fair of Inclusion, Accessibility and Rehabilitation has joined forces with a legion of partners and volunteers so that the 18th edition of the event brings new horizons to the 18.6 million people with disabilities in Brazil, according to IBGE. The event will take place from October 4 to 7 at São Paulo Expo, with over 50,000 visitors expected.
Companies and institutions such as ADD (Sports Association for Persons with Disabilities), Consolidar, Gati Equotherapy, Laramara, National Dwarfism Institute, Hand Talk, Equalweb, Yanez, ABNT, Crefito 3, Abem (Brazilian Multiple Sclerosis Association), Doctors Without Borders, and the Jô Clemente Institute are part of this important network of partners.
To expand its role in this transformation of the corporate market, Reatech 2023 changed its communication, featuring a new logo and campaigns created by the Sauer agency, with provocative messages: “Don't leave a brand like yours out of a market like ours.” The goal is to attract more companies that identify with the potential of the universe of people with disabilities.
“The heart icon already existed in Reatech’s logo, but it needed to expand its meanings and be modernized, a path that has already been taken by major brands. In addition to love, the heart image incorporates the idea of feeling embraced, which brings more connection to the event's purpose. Brands can embrace the cause, and the market of people with disabilities can embrace companies, explains Maurício Duval Macedo, CEO of Fiera Milano Brasil, the organizer of Reatech.
Professionals and visitors will also have access to an intensive content schedule: Pet Course – Animal-Assisted Therapy, Equine Therapy Workshop, Reamed – Congress of Physical Medicine and Rehabilitation, TecFisio | OT – Seminar on Advanced Technologies in Physiotherapy and Occupational Therapy, and Reashow – Exhibitors' Seminar.
Leadership training
Alongside the exhibition area, the 2nd edition of the Reatech Congress on Inclusion and Accessibility in the Labor Market will bring together, from the 4th to the 6th, professionals linked to Inclusion, Diversity, Accessibility, Human Resources, and Corporate Health in organizations from all over the country. The complete event schedule is available on the website https://reatechbrasil.com.br.alluring-pink-stork.72-61-35-14.cpanel.site/congresso-reatech/
Curated by Blue Ocean Events and Consolidar, the Reatech Congress will bring together renowned experts from Brazil and abroad. “The theme of inclusion in the labor market still deserves our attention. That is why this year we want to talk more about leadership training,” said Paulo Serra, Innovation Director at Blue Ocean.“The main challenge to promoting inclusion and accessibility for people with disabilities in the job market is understanding which aspects limit this group. And this limitation is generally not in the disabilities they present. Cultural issues and worldview are essentially what act as barriers in society.”
Among the topics on the congress agenda, the following stand out: “Debate on Government Policies for Inclusion in the Labor Market and their practical application in organizations”, “Strategies for Promoting an Inclusive Organizational Culture”, and “Training Programs for People with Disabilities focusing on Career Development and Structuring”.
Service:
Reatech 2023 – International Fair of Technologies for Rehabilitation, Inclusion and Accessibility
October 4 to 7
Hours: from 1 PM to 8 PM on the 4th, 5th, and 6th; from 10 AM to 7 PM on the 7th
Location: São Paulo Expo
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
More information in this link.
Photos from the 2022 edition Access here
About Fiera Milano Brasil
Fiera Milano Brasil it is Brazilian subsidiary of Fiera Milano, one of the world's largest trade fair and congress players, which each year attracts approximately 30,000 exhibitors and more than five million visitors. In Brazil, there are seven fairs representing the most diverse segments of the economy, such as security, clean and renewable energies, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, Fisp, Fire Show, Congresso Ecoenergy, Reatech, Tubotech and Wire South America. More information: www.fieramilanobrasil.com.br
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