During three days of the event, more than 25 million visitors from 8 countries they attended lectures, panels, and exhibitions that united technology, opportunities, and information in favor of people with disabilities.
Leading industry fair in Latin America, the 20th edition of the Reatech – International Fair of Inclusion, Accessibility and Rehabilitation, held jointly with the 2nd Brazilian Paralympic Expo and organized by Fiera Milano Brasil in partnership with Brazilian Paralympic Committee, transformed the São Paulo Expo into a large interactive arena. The space brought together Paralympic sports, professional qualification and employability opportunities, as well as therapies and treatments aimed at all types of disabilities.
Issues of equality, inclusion, and accessibility were widely debated in congresses and lectures, while companies presented the most innovative technologies in mobility equipment, smart prosthetics, and virtual simulators for training and rehabilitation.
More 100 exhibiting brands, 15 Paralympic sports and various attractions with news, panels, and experiences attracted an audience of 25,462 people from 8 countries during the three days of the event. The fair also featured the presence of authorities, influencers, and Paralympic athletes, including medalists from the Sydney, Athens, Beijing, London, and Rio de Janeiro Games. There were 145 guests and 113 speakers, which contributed new perspectives on accessibility and inclusion, across more than 64 hours of content.
Stop Maurício Macedo, CEO of Fiera Milano Brasil, the impact and results of this edition reinforced the fair's role as an international reference. “It was three intense days of hard work and dedication to ensure a unique experience. We all left very satisfied and with a sense of a mission accomplished. For the next edition, we project even more engagement and visibility with this very important agenda, which grows every year and mobilizes society in building a more inclusive Brazil.”, she stated.
Fiera Milano Brasil was also honored during the presentation of the 360º Inclusive Action Award, which recognized companies committed to deepening the debate on inclusion and promoting consistent pathways for the full participation of people with disabilities in all areas of society.
Volunteering, solidarity, and recognition
At this edition of Reatech, volunteer work was one of the pillars to ensure a welcoming experience for all visitors. According to Suely Carvalho de Sá Yanez, responsible for coordinating the volunteers, about 125 volunteers they worked over the 3 days on different fronts, such as public reception, support for the movement of people with visual impairments and reduced mobility, and assistance in Libras, facilitating access to activities and booths. “We always look to bring together qualified people who are committed to the cause of accessibility. Volunteering at Reatech is recognized for the excellence and care with which each participant dedicates themselves to offering compassionate service.”, Suely pointed out.
Among the volunteers, Armando Tafner, 63 years old, retired, has been collaborating for over ten years using his experience in Libras. “Volunteering at Reatech is a way to give back everything I've learned about accessibility and inclusion throughout my life. Our work makes a difference so that everyone has full access to the fair and can participate with autonomy and respect.”, she stated.
In addition to the actions aimed at accessibility, the fair also hosted the Doctors Without Borders (MSF), an international humanitarian organization recognized for bringing medical assistance to vulnerable people in more than 70 countries. During the event, the MSF booth assisted more than 150 people and brought the public closer to themes related to operations in conflict zones, natural disasters, and humanitarian crises — reinforcing Reatech's commitment to promoting solidarity, care, and health in different realities.
Innovation and connections that transform
Reatech concludes its 20th edition consolidated as the leading exponent and promoter of inclusive attitudes in the country. By making space for debates, experiences, and connections, the event reaffirms its role as a transformative platform for the community, encouraging dialogue and human and social development.
As part of the schedule, on the first day of the event, during the opening ceremony, the five honorees of the Accessible São Paulo Award were announced, highlighting places in the city committed to accessibility and inclusion. Criteria such as ease of access, respect for limitations, integration, and proper service were evaluated. The winners were: Parque da Mônica (Kids and Family Space), Museu do Ipiranga (Cultural Space), Parque Villa-Lobos (Parks and Squares), Allianz Parque (Sports Space), and SESC 24 de Maio (Entertainment Space).
Among the exhibitors, the feeling was one of recognition and engagement.
Paulo César Fernandes, commercial director of Ortobrás highlighted the public's interest in new products and technologies. “It was great! We had a very interactive and engaged audience, with a lot of interest in new products and technologies. I think this inclusive movement of the fair is amazing, because it is an opportunity to showcase innovations, social programs, and Paralympic programs. Reatech fully fulfilled its purpose.”
For Leandro Papicho, sales manager of MovingJet, the fair was an important space for closing new business. “The trade fair was quite positive for us. We were able to present our products to many people interested in learning about new technologies. We work not only with scooters, but also with carbon fiber walkers, and participation was excellent for brand awareness. This year's turnout was satisfactory, similar to the previous one, and we managed to close some deals—we certainly intend to return in future editions.”
Now Fernanda de Lima Jacinto, sales coordinator of Viamar highlighted the satisfactory participation and potential for future sales. “Viamar's participation was very satisfactory. We were able to prospect many clients with potential for future sales. This inclusive movement of the fair is necessary, conscious, and represents the future.”
About Fiera Milano Brasil
Fiera Milano Brasil is the Brazilian subsidiary of Fiera Milano, one of the largest international groups in the organization of trade fairs and congresses, headquartered in Italy with a global presence, responsible for bringing together approximately 30,000 exhibitors and more than five million visitors annually at its events. With international expertise and deep knowledge of the local market, Fiera Milano Brasil offers strategic platforms for business generation, qualified networking, and trend launching, connecting brands, professionals, and solutions in innovative and highly professional environments. It holds a total of ten trade fairs covering various sectors of the economy, such as security, clean and renewable energy, tubes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fire Show, Ecoenergy Congress, Fruit Attraction São Paulo — in partnership with IFEMA Madrid —, Reatech + Expo Brasil Paralímpico, in partnership with the Brazilian Paralympic Committee, Tubotech, Wire Brasil, TranspoQuip and Expoparking, in partnership with BMComm, and E-squadria Show — the latter held in partnership with NürnbergMesse Brasil.
More information: www.fieramilanobrasil.com.br
About the Brazilian Paralympic Committee (CPB)
Founded in 1995, the Brazilian Paralympic Committee (CPB) is the governing body for adaptive sports in Brazil. It represents and leads the Paralympic Movement in the country and seeks to promote and develop sport from initiation to high performance for people with disabilities. The CPB is responsible for the country's participation in continental and world competitions and the Paralympic Games, in addition to promoting the development of various adaptive sports in Brazil, in coordination with their respective national organizations.
More information: www.cpb.org.br
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