With 18 hours of programming between November 20 and 21, ADD brings wheelchair basketball and sitting volleyball experiences to the fair's visitors
São Paulo, November 2024 – Since the first edition, the multi-sport court is another confirmed attraction at this year's Reatech, which will also host the Paralympic Brazil Expo, from November 20 to 23, at the São Paulo Expo, in the capital of São Paulo. Managed by ADD (Sports Association for the Disabled) during the first two days, the schedule features track and field, boccia, wheelchair basketball (5x5 and 3x3), soccer, and sitting volleyball.
“We introduced and were responsible for initiating the entire sports segment of the fair, bringing more activity and entertainment. Over the years, we have noticed a significant evolution in the visitor profile, with doors opening for children to participate. We have attracted a large audience, including companies and schools, to experience and interact with the spaces. For us, it is always a period of intense activity, full of programming, highlights Eliane Miada, founder and chair of the board of ADD.
The 19th edition of Reatech + Expo Brasil Paralímpico brings something new: the arena will be managed on a shared basis, which brings challenges and adaptations. Over the two days under ADD's management, totaling 18 hours of activities, the commitment is to maintain the tradition of a dynamic, nonstop schedule. “Even with the reduction in operating time, we will maintain the essence of our activities with a full agenda,” reinforces the president.
Among the new features, Miada highlights the holding of the children's parasports games, a traditional milestone of the arena. “We will have more than 160 children participating in the opening of the games on the 20th,” she says. On the 21st, the schedule will be aimed at invited companies which, together with their employees and suppliers. “These corporate tournaments are expected to attract large companies and, depending on the flow of the fair, we can open the space for public interaction,” Miada anticipates.
ADD's participation in Reatech is crucial not only for entertainment, but for strengthening the connection with the public. “This is an extremely important moment, where people who are unfamiliar with our work can have direct contact with the association, sign up for our programs, and clear up questions about Paralympic sports. Reatech has always been a vital meeting point to recruit students and offer openings in our programs,” concludes Miada.
Programming
Following the opening at 10 a.m. on the 20th, the Guaianases Red Tigers team will host the Challenges Circuit at the Arena. At 11:30 a.m., the opening ceremony of the 4th Parasports Games will take place, featuring soccer at 12:30 p.m.; the kids' scavenger hunt at 1:00 p.m.; the track and field circuit at 1:30 p.m.; the bocce tournament at 2:30 p.m.; and youth basketball at 2:30 p.m. On the same day, two interactive public experiences will also be held: wheelchair basketball at 3:00 p.m., and sitting volleyball at 6:00 p.m. Completing the schedule, the Challenges Circuit: Carolina Terra Sports Physiotherapy Team takes place at 3:30 p.m., and wheelchair basketball (5x5) with the ADD – Magic Hands team will be held at 4:30 p.m.
On the 21st, activities also begin at 10 AM, this time with the ADD Challenge Circuit – Stance Dual School. At 11 AM, there will be a Paralympic Boccia experience, followed by a match in the same discipline between ADD and IBP (Barueri Paralympic Institute). Corporate activities run from 1 PM to 4:30 PM, featuring a series of Paralympic challenges and a special trophy for the winning company. The initiative aims to introduce this universe to employees. Afterward, a wheelchair basketball challenge (3x3) will be played. Finally, at 18h, another sitting volleyball experience will take place. Access the schedule at this link.
Brazilian Paralympic Expo
The Brazilian Paralympic Committee (CPB), together with Reatech, will hold the 1st edition of the Brazilian Paralympic Expo. The CPB and sports confederations will showcase a range of activities and information aimed at promoting sports and generating business for the sector. Demonstrations of various adapted sports will take place, allowing visitors to try out these sports, in addition to meetings with Paralympic athletes.
The CPB will also take the opportunity to highlight the fundamental role of sports development programs throughout the country. There will also be the holding of VII International Parasports Congress, aimed at students and professionals who work or wish to work with Paralympic sports. Registration can be done at this link.
Service:
Reatech Brasil 2024 – International Fair of Inclusion, Accessibility and Rehabilitation
Dates: November 20 to 23
Hours: 10 AM to 7 PM
Location: São Paulo Expo
Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP
More information in this link.
Photos from the 2023 edition access here
About Fiera Milano Brasil
Fiera Milano Brasil is the Brazilian branch of Fiera Milano, one of the world's largest trade fair and congress players, which each year attract approximately 30,000 exhibitors and more than five million visitors. In Brazil, ten trade fairs are held representing the most diverse segments of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, FISP, Fire Show, Congresso Ecoenergy, Tubotech, wire Brasil, Fruit Attraction São Paulo, in partnership with IFEMA Madrid, Reatech + Expo Brasil Paralímpico, in partnership with the Brazilian Paralympic Committee (CPB), Esquadria Show, in partnership with NürnbergMesse Brasil, TranspoQuip, and ExpoParking in partnership with BMComm. More information: www.fieramilanobrasil.com.br.
Press Information:
2PRÓ Comunicação – Fiera Milano Brasil
Myrian Vallone | Teresa Silva
e-mail: fieramilano@2pro.com.br
(11) 3030-9463 | 9404 | (11) 99228-7836
