Recognition highlights commitment to diversity and inclusion in the events sector
The headquarters of Fiera Milano in Italy, in partnership with its subsidiary Fiera Milano Brasil, were selected among the finalists for the UFI Sustainable Development Award 2025, promoted by UFI – The Global Association of the Exhibition Industry. The company is competing in the “Best Inclusion Initiative” category, which celebrates organizations that use their visibility as a platform to promote positive social change, especially regarding inclusion and accessibility.
The nomination recognizes Fiera Milano's commitment to inclusive practices in its global events, including its operations in Brazil. In the country, the company has stood out for initiatives that promote diversity, equity, and inclusion in the trade show and events sector, highlighting Reatech – International Fair of Inclusion, Accessibility, and Rehabilitation, the sector's premier event in Latin America.
The event presents a set of best practices in accessibility, showing how inclusive design can be integrated into exhibition planning to generate real impact.
“We believe that Reatech 2024 stands out as a strong candidate for the 2025 UFI Sustainable Development Award because it represents a tangible, large-scale execution of the principles of inclusion in the exhibition industry. It is a clear example of how universal accessibility, inclusive communication, economic and social inclusion, mobility solutions, holistic well-being, and engagement can elevate exhibitions beyond business, transforming them into drivers of social impact,” comments Vincenzo Cecere, Head of the Investor Relations and Sustainability Group at Fiera Milano.
Maurício Macedo, CEO of Fiera Milano Brasil, commented on the importance of this recognition: “Being among the finalists for the UFI SD Award 2025 reinforces our commitment to building more inclusive and representative events. It is a recognition of the entire team's continuous work in promoting diversity at our trade shows.”
“Reatech has already won a Golden Alligator at the 2024 Caio Award, the Oscar of Events, and we believe that trade shows and events are powerful tools for social transformation. This global nomination motivates us to continue investing in actions that make our events increasingly accessible and welcoming to everyone,” she highlights.
Fiera Milano Brasil will remain committed to developing and implementing practices that promote inclusion, reaffirming its role as a leader in the events sector, committed to social responsibility.
The result of the 2025 UFI Sustainable Development Award will be announced during the UFI European Events Week, which will take place from June 3 to 7, 2025, in Thessaloniki, Greece.
About UFI
UFI – The Global Association of the Exhibition Industry is the leading global association for the exhibition, trade show, and event sector, representing over 800 organizations across 87 countries. The UFI Sustainable Development Award annually recognizes the best sustainability initiatives, focusing on inclusion, the environment, and governance.
About Fiera Milano Brasil
Fiera Milano Brasil is the Brazilian subsidiary of Fiera Milano, one of the largest international groups in the organization of trade fairs and congresses, headquartered in Italy with a global presence, responsible for bringing together approximately 30,000 exhibitors and more than five million visitors annually at its events. With international expertise and deep knowledge of the local market, Fiera Milano Brasil offers strategic platforms for business generation, qualified networking, and the launch of trends, connecting brands, professionals, and solutions in innovative and highly professional environments. It holds a total of ten trade fairs covering various sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion, and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fire Show, Congresso Ecoenergy, Fruit Attraction São Paulo — in partnership with IFEMA Madrid —, Reatech, Tubotech, wire Brasil, and Esquadria Show — the latter held in partnership with NürnbergMesse Brasil.
More information: www.fieramilanobrasil.com.br
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