The main sector fair in Latin America is in its 16th edition and expects to receive 52 thousand visitors in a four-day event at São Paulo Expo
São Paulo, June, 2019- The 16th Reatech – International Fair of Technologies in Rehabilitation, Inclusion and Accessibility, will present the news of the sector of orthoses, prostheses and special materials (OPME). Thanks to technological evolution and increasing concern with social responsibility, the industry is growing, and the event will discuss the advances and challenges of the segment between June 13 and 16 at the São Paulo Expo Exhibition & Convention Center in the capital paulista
Organized by Cipa Fiera Milano, Reatech is the main trade fair for the sector in Latin America, and expects to receive 52 thousand visitors and gather 300 exhibiting brands that work in several segments: employment agencies for people with disabilities and reduced mobility, institutions financial institutions, wheelchair manufacturers, human resources departments, pharmaceutical industries, trained animal service, vehicles adapted for the disabled, hearing aid manufacturers, alternative therapies, tourism and leisure.
The demand for OPME generated the appearance of more competition in the sector. According to GTT Healthcare, a company specializing in self-identification technologies for the health sector, there are now in Brazil around 3,600 companies operating between manufacturers, importers and distributors. Reatech comes to further stimulate the market and contribute to the professionalization of the industry, given the importance of developing new technologies to improve the quality of life of people with disabilities.
The big news of this edition is Reackathon, a marathon focused on accessibility solutions. The intention is to seek proposals that can make a difference in the quality of life of thousands of people around the world. “It will be a marathon of innovation, ‘hand in hand’ learning to improve day-to-day accessibility. An immersive innovation experience focused on real challenges. After all, the lack of access to the majority of the population, especially in public spaces, causes serious problems, “says Rimantas Sipas, Commercial Director of Cipa Fiera Milano, promoter and organizer of Reatech.
During the four-day event, visitors will be able to know in detail a house adapted for people with reduced mobility. Idealized by Direct Rubber, the house will be in the company’s stand and will offer guided tours every day. The idea is to “provoke” the participants, instigate the importance of accessibility in the spaces and show how indispensable are some equipment that can change people’s lives.
The space, created by the accessibility architect Gabriella Zubelli, is composed of six environments and will show the possible barriers that people with reduced mobility find and their respective adaptations. The visitor will also have the opportunity to experience spaces in an inclusive and sensorial way. With blindfold or in a wheelchair the person will be guided by the house, having the experience of feeling the difficulties encountered by those who have some type of disability.
Parallel to the exhibition area of the fair, lectures, courses and workshops consolidate the specialized and developmental character of the sector, such as Reasem, Seminar on Rehabilitation and Inclusion Technology; the Reamed, Congress of Physical Medicine and Rehabilitation; the Tecfisio, Seminar of Advanced Technologies in Physiotherapy and the Reashow, Lectures of the Exhibitors.
Pet Therapy Workshop and Workshop
Studies by the American Cardiology American Journal have shown that living with animals helps to control stress, lowers blood pressure and reduces the risk of cardiovascular problems. It is in this area that the Equoterapia Workshop and the Pet-Assisted Pet Therapy Course will offer 100 places each, for professionals who want to expand their knowledge in a revolutionary area. Professionals will bring the news in equine therapy legislation, recognized by the Federal Council of Medicine. The Pet Therapy Course is introductory and incorporates human and animal interaction into a formal therapeutic process guided by professionals with specific objectives.
Arena Sports – Space ADD
To show the work of the Sports Association for the Disabled, a multi-sports court will be installed in the Reatech pavilion and visitors will be able to participate in the activities. They will be amateur championships to stimulate a more human contact with the reality of the sport for the disabled.
Without breaks, there will be 32 hours of activities throughout the fair every day, with a varied schedule. In addition to the participation of the public, there will be professional tournaments of Wheelchair Basketball and Sitting Volleyball. The tournaments will be attended by athletes of the Brazilian National Team.
Paralympic athletes will also be present at the Arena: Rio 2016 Athletics medalists Alan Fonteles, Odair Silva Yeltisen Jackes and Tamiru Damasi, and Basketball Gelson Junior, Pedro Vieira, Rodrigo Aaron, Glebe Candido, Amauri Viana and Nilton Pessoa. Paralympic swimmer and world record holder Daniel Dias also confirmed his presence.
A competition to stimulate challenges and find potential athletes. The RadCross championship for wheelchair users will be held during Reatech, in a space organized by the company FREE, specializing in assistive equipment.
The RadCross is a bike-like mode, with the difference being with wheelchairs. The championship is an offer of the Free Kit, a motorized equipment that has the function of transforming the wheelchair into an Electric Motorized Tricycle.
During the circuit, the dispute will always be between two participants. Beat the best time. The proposal is to stimulate the outreach perspective that the competitor wants to achieve. There will be two amateur tournaments and one professional. Entries are only open for amateur tournaments here. On the website, interested parties also find the rules of the competition.
Automakers will showcase their vehicles with automatic transmission and adaptations such as accelerator and manual brakes, among them Toyota Volkswagen, Renault and GM. People will also be able to participate in the test drives that will be held during the four-day event.
16th Reatech 2019
Date: June 13 and 14 – 1:00 p.m. to 8:00 p.m.
15th and 16th of June – 10am to 7pm
Location: Sao Paulo Expo Exhibition & Convention Center
About Cipa Fiera Milano
Cipa Fiera Milano, a Brazilian branch of Fiera Milano, one of the biggest fairs and congresses in the world attracting approximately 30 thousand exhibitors and more than five million visitors each year, became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano. In Brazil, nine fairs are held that represent the most diverse segments of the economy, such as security, clean and sustainable energies, pipes and fittings, cables and wires, occupational health, surface treatment, frames, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, Fisp, Fesqua, Ebrats, Ecoenergy and Reatech.
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