During Reatech, the booth of Lararama – Brazilian Association for Assistance to the Visually Impaired It has received many visitors looking for games that help children, youth, and adults with visual impairments and other associated disabilities build their autonomy at all stages of life and feel included in society. Laramara was founded almost 31 years ago, on September 7, 1991. Mara and Victor Siaulys were preparing for the birth of Lara, who was diagnosed with retinopathy of prematurity. Faced with a market that paid little attention to children with visual impairments, Mara gathered a group of professionals to create the institute.
Anna Maria Gomes, currently the coordinator, has been with the project since the beginning, when she was invited by her friend Mara. Alongside Eliane Teixeira, who works in the area of pedagogical resources, she is responsible for making the adapted toys. Despite the common use of the term ‘toy’, it is important to point out that these items are accessibility resources that cater to all ages.
Battleship, checkers, tic-tac-toe, and the memory game are some of the activities that have passed through the hands of Anna Maria and Eliane to become fully inclusive.
“In checkers, the pieces have different heights so that visually impaired people can tell them apart. Another important point is that they are attached to the board with Velcro so that no one accidentally knocks a piece over,” Eliane showed.
Anna Maria also presented other items made at Laramara. “Before these mentioned toys, we have black-and-white and high-contrast products so that babies can learn colors and identify shapes. There are many resources, such as a small toolbox, which in addition to having play pieces also features several lock options so that the child learns to work with the different types that already exist,” she commented.
Service:
17th Reatech – International Fair of Technologies for Rehabilitation, Inclusion and Accessibility
Data: September 1 to 4, 2022
Time: from 1:00 PM to 8:00 PM on the 1st and 2nd; from 10:00 AM to 7:00 PM on the 3rd and 4th
Local São Paulo Expo
Address: Imigrantes Highway, km 1.5 – Vila Água Funda, São Paulo – SP
More information and schedule available at site.
Reatech Congress on Inclusion and Accessibility in the Labor Market
Data: September 1 to 3
Time: from 9 AM to 6 PM
Limited spots. Registration must be done on this link.
About Fiera Milano Brasil
Fiera Milano Brasil, the Brazilian subsidiary of Fiera Milano—one of the world's largest trade fair and congress organizers, which each year attracts approximately 30,000 exhibitors and over five million visitors—became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano, and as of 2022, to Fiera Milano Brasil. In Brazil, nine trade fairs are held representing the most diverse segments of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, surface treatments, window frames, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, Fisp, Fire Show, Fesqua, Ecoenergy, Reatech, and Ebrats.
Press Information
2PRÓ Comunicação
Myrian Vallone | Teresa Silva | Renê Gardim
Team email: fieramilano@2pro.com.br
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