São Paulo, September/2023 – Health professionals, consultants of Coloplast Ativa Program, will receive and guide people with intimate health needs that may be
visit the International Fair of Inclusion, Accessibility and Rehabilitation (Reatech-Brasil), considered the most important in the industry in Latin America.
O Coloplast Ativa it is a free educational program, complementary to the care provided by healthcare professionals, that offers personal support and personalized care to people who perform intermittent catheterization or who have an elimination ostomy (a surgical artificial opening, temporary or permanent, in the abdomen).
“These individuals will have the support of our consultants, who—every day of the fair—will provide information, answer questions, update the program participants” records, and register individuals with intimate health needs who are not yet part of Coloplast Ativa, free of charge. In addition, all program participants—both current and new—who visit our booth will receive a special gift containing samples of the SpeediCath Compact Set hydrophilic catheter, which allows users to perform intermittent catheterization anywhere, as it is compact, easy to carry, and easy to store. “The entire SpeediCath line features an exclusive coating that facilitates insertion and removal from the urethra, reducing the risk of urinary tract infections and urethral injuries, thereby improving quality of life,” notes Renata Oliveira, Head of Consumer and Digital Channels at Coloplast.
Some important facts
According to the Brazilian Society of Urology (SBU), approximately 10 million Brazilians have urinary incontinence problems[1], which, unlike incontinence, is caused by the physiological non-emptying of the bladder due to spinal cord injuries and neurogenic bladder, among other causes. It is estimated that there are about 400 thousand people with some type of stoma in Brazil[1], the latter of whom are considered, by law, to have physical disabilities (PCD). However, this does not prevent these people from engaging in physical activities, working, traveling, and enjoying events with Reatech-Brasil.
Service: Coloplast Ativa Program at the 18th Reatech-Brasil
Local São Paulo Expo Exhibition & Convention Center
Imigrantes Highway, KM 1.5 – Água Funda, São Paulo – SP
BOOTH 614, 500th Avenue
Date and time:
From the 4th to the 6th of September (Wednesday to Friday) – from 1:00 PM to 8:00 PM
September 7 (Saturday) ……… – 10:00 a.m. to 7:00 p.m.
Note: There will be free transportation to the event venue, departing from the Santos-Imigrantes subway station. More information click here.
ABOUT COLOPLAST
Coloplast is a global leader in the development of products and services that make life easier for people with intimate health needs. Our business includes ostomy care, urinary incontinence care, and wound care.
Learn more our website . Visit our social media: @coloplastestomia | @coloplastcontinencia | @coloplastprofessinalbr
ABOUT THE COLOPLAST ATIVA PROGRAM
Coloplast Ativa is a free global program, complementary to medical care, that provides personal support, personalized care, and guidance on how to access the brand's products via the public health system (SUS), health insurance, or retail. In addition, the program also provides a kit with free samples for people with ostomies and those who perform clean intermittent catheterization. Thus, we provide support to the patient from the very first moment of rehabilitation until the reestablishment of their routine and the resumption of their quality of life. In Brazil, we have already served more than 100,000 ostomy users and more than 15,000 who perform intermittent catheterization.
Click here and find out how to participate in the program.
Press Releases | Ketchum
Silvana Cordeiro
Email: silvana.cordeiro@ketchum.com.br
Phone: (11) 97385.1000
Daniela Resende
E-mail: daniela.resende@ketchum.br
Phone: (11) 97627-197
