The ordeal of being forced to reveal a credit card PIN to an acquaintance or, in the worst case, to a store clerk when making a purchase is a common scenario for people with visual impairments. To put an end to this embarrassment, the world's first credit and debit card machine that is fully accessible to the blind or people with low vision is being introduced exclusively at Reatech 2022.
The presentation of the new technology to the public takes place at the ONCB (National Organization of the Blind of Brazil) booth. “Although pretty, the new machines touch screen they do not offer autonomy for the visually impaired, especially for entering the password. Older ones, on the other hand, with a physical keyboard, do not have any type of accessibility. As a result, we often become dependent on people we don't know, being forced to believe that they are putting in the correct information,” states Milton Carvalho, thematic secretary of technology and access to information at ONCB.
Another interesting point is that this equipment was the first to receive Soina, an accessibility seal created this year by the ONCB, which evaluates and certifies accessible products and services for this public.
The use of this innovation involves raising awareness in society in general and mobilizing blind or low-vision people so that they demand this right when making purchases. “The equipment is ready, just waiting for card operators to buy and put this technology on the market,” concludes Carvalho.
Service:
17th Reatech – International Fair of Technologies for Rehabilitation, Inclusion and Accessibility
Data: September 1 to 4, 2022
Time: from 1:00 PM to 8:00 PM on the 1st and 2nd; from 10:00 AM to 7:00 PM on the 3rd and 4th
Local São Paulo Expo
Address: Imigrantes Highway, km 1.5 – Vila Água Funda, São Paulo – SP
More information and schedule available at site.
Reatech Congress on Inclusion and Accessibility in the Labor Market
Data: September 1 to 3
Time: from 9 AM to 6 PM
Limited spots. Registration must be done on this link.
About Fiera Milano Brasil
Fiera Milano Brasil, the Brazilian subsidiary of Fiera Milano—one of the world's largest trade fair and congress organizers, which each year attracts approximately 30,000 exhibitors and over five million visitors—became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano, and as of 2022, to Fiera Milano Brasil. In Brazil, nine trade fairs are held representing the most diverse segments of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, surface treatments, window frames, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, Fisp, Fire Show, Fesqua, Ecoenergy, Reatech, and Ebrats.
Press Information
2PRÓ Comunicação
Myrian Vallone | Teresa Silva | Renê Gardim
Team email: fieramilano@2pro.com.br
(11) 3030-9463 | 3030-9404 | 99228-7836
