Leading trade show in the sector in Latin America is in its 16th edition and expects to welcome 52,000 visitors over four days of the event at São Paulo Expo
São Paulo, June 2019– A 16th Reatech – International Fair of Technologies for Rehabilitation, Inclusion and Accessibility,will present the latest news in the sector of orthoses, prostheses, and special materials (OPME). Thanks to technological evolution and the growing concern for social responsibility, the sector is growing, and the event will discuss the segment's advances and challenges between June 13 and 16, at the São Paulo Expo Exhibition & Convention Center, in the capital of São Paulo.
Organized by Cipa Fiera Milano, Reatech is the leading trade show in the sector in Latin America, and expects to welcome 52,000 visitors and bring together 300 exhibiting brands operating in various segments: employment agencies focused on people with disabilities and reduced mobility, financial institutions, wheelchair manufacturers, human resources departments, pharmaceutical industries, trained animal services, adapted vehicles for people with physical disabilities, hearing aid manufacturers, alternative therapies, tourism, and leisure.
The demand for medical devices, implants, and prostheses has led to increased competition in the sector. According to GTT Healthcare, a company specializing in auto-identification technologies for the healthcare sector, there are currently about 3,600 companies operating in Brazil as manufacturers, importers, and distributors. Reatech aims to further stimulate the market and contribute to the professionalization of the sector, given the importance of developing new technologies to improve the quality of life for people with disabilities.
Hackathon
The big news of this edition is the Hackathon, a marathon focused on accessibility solutions. The intention is to seek proposals that can make a difference in the quality of life of thousands of people around the world. “It will be an innovation marathon, a hands-on learning experience to improve daily accessibility. An immersive innovation experience focused on real challenges. After all, the lack of access for a large part of the population, especially in public spaces, causes serious problems,‘ says Rimantas Sipas, Commercial Director of Cipa Fiera Milano, promoter and organizer of Reatech.
Concept House
During the four days of the event, visitors will be able to explore in detail a house adapted for people with reduced mobility. Designed by Direct Borrachas, the house will be at the company's booth and will offer guided tours every day. The idea is to “provoke” the participants, instigate the importance of accessibility in spaces, and show how indispensable certain equipment can be in changing people's lives.
The space, created by accessibility architect Gabriella Zubelli, consists of six environments and will showcase the potential barriers that people with reduced mobility encounter and their respective adaptations. The visitor will also have the opportunity to experience the spaces in an inclusive and sensorial way. Blindfolded or in a wheelchair, the person will be guided through the house, having the experience of feeling the difficulties encountered by those with some type of disability.
Professional update
In parallel with the trade fair's exhibition area, the lectures, courses, and workshops consolidate the specialized and developmental character of the sector as the Reseem,Seminar on Rehabilitation Technology and Inclusion; the Reamed, Congress of Physical Medicine and Rehabilitation; the Tecfisio, Seminar of Advanced Technologies in Physiotherapy and the Reashow, Exhibitor Lectures.
Pet Course and Equine-Assisted Therapy Workshop
Studies from the American Journal of Cardiology, in the USA, have shown that living with pets helps control stress, lowers blood pressure, and reduces the risk of cardiovascular problems. It is in this direction that the Equine-Assisted Therapy Workshopand Pet Course– Animal-Assisted Therapy will offer 100 spots each for professionals who want to expand their knowledge in a revolutionary area. Professionals will bring the latest news on the legislation regarding equine-assisted therapy, recognized by the Federal Council of Medicine. As for the Pet Therapy Course, it is introductory and incorporates human-animal interaction into a formal therapeutic process, guided by professionals with specific objectives.
Sports activities
Arena Sports – ADD Space
To showcase the work of the Sports Association for the Disabled (ADD), a multi-sport court will be set up in the Reatech pavilion, and visitors will be able to participate in the activities. These will be amateur championships to encourage closer, more human contact with the reality of disabled sports.
Without breaks, there will be 32 hours of activities throughout all the days of the fair, featuring a varied schedule. In addition to public participation, professional Wheelchair Basketball and Sitting Volleyball tournaments will take place. The tournaments will feature athletes from the Brazilian National Team.
Paralympic athletes will also be present at the Arena: track and field medalists from Rio 2016 Alan Fonteles, Odair Silva, Yeltisen Jackes, and Tamiru Damasi, and from basketball, Gelson Junior, Pedro Vieira, Rodrigo Arão, Glebe Candido, Amauri Viana, and Nilton Pessoa. Paralympic swimmer and world record holder Daniel Dias has also confirmed his attendance.
RadCross
A competition to stimulate challenges and find potential athletes. The RadCross wheelchair championship will be held during Reatech, in a space organized by LIVRE, a company specialized in assistive equipment.
RadCross is a sport similar to Bike Trial, with the difference that it is done with wheelchairs. The championship is sponsored by Kit Livre, a motorized equipment that has the function of transforming a wheelchair into a Motorized Electric Tricycle.
During the circuit, the match will always be between two participants. The one with the best time wins. The goal is to stimulate the perspective of the achievement the competitor wants to reach. There will be two amateur tournaments and one professional. Registration is open only for the amateur tournaments here. On the website, those interested can also find the competition rules.
Test-drive
Automakers will present their vehicles with automatic transmission and adaptations such as a hand-operated accelerator and brakes, among them Toyota Volkswagen, Renault, and GM. People will also be able to participate in the test drives that will be held during the four-day event.
Service:
16th Reatech 2019
Data: June 13 and 14 – 1 PM to 8 PM
June 15 and 16 – 10 AM to 7 PM
Local São Paulo Expo Exhibition & Convention Center
About Cipa Fiera Milano
Cipa Fiera Milano, the Brazilian subsidiary of Fiera Milano—one of the largest trade fair and congress players in the world, which each year attracts approximately 30,000 exhibitors and more than five million visitors—became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano. In Brazil, it organizes nine trade fairs representing the most diverse segments of the economy, such as security, clean and sustainable energy, pipes and fittings, cables and wires, occupational health, surface treatment, window frames, rehabilitation technologies, inclusion, and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fesqua, Ebrats, Ecoenergy, and Reatech.
Press info:
2PRÓ Comunicação
Team email: fieramilano@2pro.com.br
Teresa Silva – (11) 3030-9463
Renê Gardim – (11) 3030-9422
Fádia Calandrini – (11) 3030-9402
Guilherme Kamio – (11) 3030-9403
Myrian Vallone – (11) 3030-9404
www.2pro.com.br
