In addition to the adapted equipment, visitors will also have the opportunity to test drive the displayed vehicles.
São Paulo, June 2019- Maintaining a tradition at the fair for several editions, the major automakers will be at the 16thReatech – International Fair of Technologies in Rehabilitation, Inclusion and Accessibility, which starts next Thursday (13) and continues until Sunday (16) at São Paulo Expo. In addition to the new products that will be exhibited by brands such Volkswagen, GM, and Toyota, people will also be able to participate in the test drives that will take place during the four days of the event.
At its stand, Volkswagen do Brasil will present models for the PCD (People with Disabilities) public, such as the automatic Polo Sense, Virtus Sense, Voyage, and Tiguan, in addition to the T-Cross Highline.
With a focus on this demographic, Volkswagen launched vehicles such as the New Polo, Virtus, Gol, and Voyage, all equipped with automatic transmissions. The automaker increased sales of vehicles for people with disabilities in the first five months of 2019, with a 45% increase compared to the same period last year. "Volkswagen is one of the fastest-growing automakers in the PcD segment. Having a presence at Reatech demonstrates the importance the brand places on this segment and underscores its commitment to the satisfaction of all customers. This is the New Volkswagen—a more agile, efficient, and innovative company that is even closer to its customers," says Leonardo Tosello, executive manager of Corporate Sales at Volkswagen do Brasil.
Representatives of the Volkswagen Dealership Network who are part of the Fleet Center Program (an exclusive service concept for direct sales, which includes people with disabilities), or who have a good sales volume in the segment, and professionals from Banco Volkswagen, who will offer financing plans with attractive terms and rates for this audience, will also be present at the event.
General Motors will present its Cruze, Cobalt, Equinox, Tracker, Onix, and Spin models with a wheelchair ramp. Some will be available for test drives. Dealerships and GM Financial will be present at the brand's booth for anyone who wants to purchase a Chevrolet at the fair. “In addition, we will have HR information for people with disabilities who are interested in working at GM,” says Kleber Cruz, the automaker's regional Fleet Sales manager.
Toyota, in turn, will exhibit the Toyota Yaris (hatchback and sedan), Corolla, and Prius models. In addition, there will be a lounge for test drive departures, where visitors will be able to drive the Yaris, Etios, Corolla, SW4, and Prius models, with the possibility of testing some of the cars equipped with pedal inversion and hand-controlled accelerator and brake adaptations.
16-year partners
At this edition of Reatech, automakers Toyota, Honda, Volkswagen, Jeep, GM, and Renault are present, in addition to companies that make adaptations for people with disabilities.
The automotive sector, which plays a crucial role at the trade show, has been participating in the event for 16 years. This underscores the automotive industry’s interest in people with disabilities, who purchase more than 7,000 cars per year. “Some visitors have even purchased cars directly from automakers” booths at recent editions, paying cash amounts exceeding R$ 30 mi,” says Rimantas Sipas, commercial director of Cipa Fiera Milano, the promoter and organizer of Reatech.
Service:
16th Reatech 2019
DataJune 13 to 16
Schedules:
Days 13 and 14, from 1 PM to 8 PM,
Days 15 and 16, from 10 AM to 7 PM
LocalSão Paulo Expo Exhibition & Convention Center
www.https://reatechbrasil.com.br.alluring-pink-stork.72-61-35-14.cpanel.site/
About Cipa Fiera Milano
Cipa Fiera Milano, the Brazilian subsidiary of Fiera Milano—one of the largest trade fair and congress players in the world, which each year attracts approximately 30,000 exhibitors and more than five million visitors—became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano. In Brazil, it organizes nine trade fairs representing the most diverse segments of the economy, such as security, clean and sustainable energy, pipes and fittings, cables and wires, occupational health, surface treatment, window frames, rehabilitation technologies, inclusion, and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fesqua, Ebrats, Ecoenergy, and Reatech.
Press info:
2PRÓ Comunicação
Team email: fieramilano@2pro.com.br
Teresa Silva – (11) 3030-9463
Renê Gardim – (11) 3030-9422
Fádia Calandrini – (11) 3030-9402
Myrian Vallone – (11) 3030-9404
www.2pro.com.br
